- Duration
- 3 years / 6 semesters
- Entry requirements
- Class 12 or equivalent; university checks the submitted qualifications.
- Study format
- Online learning combines self-study materials with scheduled academic activities.
- Assessment
- Online proctored examinations; follow the university’s assessment instructions and announced schedule.
What you will study
Selected subject highlights from the saved programme information. Semester order and elective choices depend on the selected pathway.
- Microeconomics
- Marketing Management
- Accounting for managers
- Management Principles and Organizational Behaviour
Subjects and pathways within this degree
Entrepreneurship
Examine how a business idea becomes an operating venture. Testing demand, understanding resources and making decisions under uncertainty matter as much as enthusiasm for a new product.
- Entrepreneurship
- Sales and Marketing for Entrepreneurs
Human Resource Management (HRM)
Study the decisions that shape an employee’s experience, from joining an organisation to developing within it. This direction brings people skills together with policy, evidence and consistent workplace processes.
- Training and Development
- Talent Acquisition and Recruitment
Marketing
Explore how organisations understand customers and turn that understanding into a product, message and route to market. The useful skill is connecting evidence about customers with a clear commercial decision.
- Advertising & Brand Management
- Product and Pricing Management
International Business
Examine commercial activity across national markets. Trade, coordination and cultural differences create decisions that require both business knowledge and awareness of the wider operating environment.
- Foreign exchange Management for business
- Cross-Cultural Management
Family Business
Study the overlap between business decisions and family relationships. Governance, succession and professional processes help a family enterprise plan beyond the responsibilities of its present owners.
- Family Business Fundamentals
- Family Business Succession and Leadership
Digital Marketing
Examine how online channels connect a business with its audience. Good digital work combines a clear message with measurement: what did people see, what did they do, and what should change next?
- Marketing in the Digital World
- Omni Channel Marketing
Fin-Tech
Explore this published study direction alongside the degree’s shared academic foundation. Compare its subject choices with the kinds of problems you enjoy working on before selecting an elective route.
- Introduction to Fintech
- Fintech and Emerging Technologies
Retail and E-Commerce
Explore how buying, assortment and customer experience come together in retail. Decisions about products and channels need to account for stock, suppliers and the practical operation of a store or platform.
- Fundamentals of Digital Marketing in Retail & E-Commerce
- Retail Consumer Behavior & Buying Patterns
Artificial Intelligence
Explore how intelligent systems can assist with analysis and decision-making. The practical questions include choosing a suitable task, checking the quality of outputs and understanding the limits of automation.
- AI in Pricing Strategies & Demand Forecasting
- AI in Online Advertising & Consumer Targeting
HealthCare Management
Study the management of healthcare services and the processes surrounding patient care. The focus is administrative: coordinating people, resources and service quality within a healthcare setting.
- Healthcare in Supply Chain and Logistics
- Telemedicine and Digital Healthcare
Logistics and Supply Chain Management
Follow the movement of goods, information and resources through a supply network. Coordination, timely information and practical trade-offs are central to reliable delivery.
- Transportation and Distribution Management
- Inventory and Warehouse Management
Foreign Exchange Management
Focus on the relationship between currencies, international transactions and business exposure. Careful analysis is needed to distinguish transaction needs from speculative decisions and to understand controls.
- International Trade and Finance
- Foreign Exchange Markets and Instruments
Travel & Tourism Management
Study how travel services are designed and delivered to different customers. Destination knowledge, coordination and service expectations help explain the practical demands of tourism businesses.
- Online Travel Agencies (OTAs) & E-Tourism Platforms
- Tourism Marketing & Branding
Event Management
Explore how an event is planned, delivered and evaluated. Coordinating suppliers, schedules and communication requires attention to detail alongside an understanding of the intended audience.
- Corporate Event Management & MICE (Meetings, Incentives, Conferences, Exhibitions)
- Niche Tourism (Wellness, Medical, Film, Space Tourism)
Banking and Finance
Evaluate how organisations fund activities, report performance and allocate money. This direction rewards comfort with numerical reasoning and attention to the assumptions behind a financial decision.
- Retail and Digital Banking
- Commercial Banking Operations
Finance
Evaluate how organisations fund activities, report performance and allocate money. This direction rewards comfort with numerical reasoning and attention to the assumptions behind a financial decision.
- Retail and Digital Banking
- Commercial Banking Operations
Information Technology
Connect technology decisions with organisational goals. The focus is on managing information systems, projects and risks so that technology supports reliable business processes.
- Fundamentals of Information Technology
- Computer Applications in Business
Airlines & Airport Management
Explore the management of aviation services and airport operations. This is a business-oriented direction concerned with coordination, resources and the service environment rather than pilot training.
- Introduction to Aviation Industry
- Airport Operations Management
Operations Management
Understand how organisations turn resources into dependable products and services. This field examines capacity, processes and quality, with a focus on solving recurring operational problems.
- Principles of Operations Management
- Production Planning and Control
Disaster Management
Study how organisations prepare for, respond to and recover from disruptive events. A useful approach connects risk awareness with coordination and the needs of affected communities.
- Introduction to Disaster Management
- Disaster Risk Reduction (DRR) Strategies
Entertainment and Media
Examine how media organisations create, distribute and sustain content. The field connects communication with planning, audience understanding and the practical operation of creative work.
- Digital Media Ecosystem
- Media Laws and Ethics
General Management
Build an understanding of how the main business functions connect. A broad management route can help learners compare financial, people, customer and operational implications of the same decision.
- Business Ethics and Corporate Governance
- Strategic Management
International Relations
Explore how states, institutions and international rules influence collective decisions. This direction rewards close reading, comparison of competing arguments and attention to historical context.
- Introduction to International Relations
- International Trade and Policy
Brand Management
Explore how an organisation builds a recognisable identity and a meaningful promise to customers. Brand decisions connect research, product choices and communication over time.
- Brand Strategy and Positioning
- Brand Equity and Valuation
Business Analytics
Turn data into an explanation that a decision-maker can use. The central challenge is framing the right question, checking data quality and communicating what a result does and does not show.
- Introduction to Business Analytics and Computer programming
- Basic to Advance Excel
Make the degree work for your goals
For learners after Class 12 who want a broad business degree before choosing a specialised direction. It can also support an interest in a family business or entrepreneurship.
- Presentation and business writing
- Teamwork and problem framing
- Basic business-data interpretation
- Planning and customer understanding
Practise by preparing a small business plan, analysing a customer journey or building an operating budget. Look for opportunities to explain your decisions using evidence.
Your learning and assessment experience
Online learning combines self-study materials with scheduled academic activities.
University learner support and academic resources accompany the programme.
Online proctored examinations; follow the university’s assessment instructions and announced schedule.
Where this learning can take you
- Subject-related entry roles
- Further study
These are possible areas to explore, rather than promised placements or salaries. Your practical skills, previous experience and any additional professional requirements matter.
Plan the full commitment.
Talk through tuition, examination charges and instalment or EMI options for your chosen programme. Financing eligibility and provider terms apply.
From shortlist to application
- Choose the exact degree and subject pathway that match your goals.
- Match your qualifications to the programme’s entry requirements.
- Review the full fee quotation, academic calendar and refund terms.
- Use the university’s application process to submit documents and retain your admission confirmation.
Questions about this choice
What will I study in Bachelor of Business Administration?+
Study a shared business foundation before selecting published elective areas. The university advertises a dual-specialisation structure.
How should I plan study around work?+
Online learning combines self-study materials with scheduled academic activities. Reserve regular time for independent study and assessments, and compare the academic calendar with your working week.
Does career support guarantee a job?+
No. Use career services to prepare applications, practise interviews and build evidence of your skills. Employers make hiring decisions.
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