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YOUR UNIVERSITY DEGREEAmity Online

Bachelor of Business Administration

Study the functions of a business together, from people and customers to finance and operations, before choosing a more focused direction.

Duration
3 years / 6 semesters
Entry requirements
Class 12 or equivalent; university checks the submitted qualifications.
Study format
Online learning combines self-study materials with scheduled academic activities.
Assessment
Online proctored examinations; follow the university’s assessment instructions and announced schedule.

What you will study

Selected subject highlights from the saved programme information. Semester order and elective choices depend on the selected pathway.

  • Accounting Fundamentals
  • Principles of Marketing
  • Management Foundation
  • Business Statistics

Subjects and pathways within this degree

specialisation

Data Analytics

Turn data into an explanation that a decision-maker can use. The central challenge is framing the right question, checking data quality and communicating what a result does and does not show.

  • Fundamentals of Data and Data Management
  • Understanding of Statistical Analytics
  • Data Analytics in Marketing & Market Research
specialisation

Travel and Tourism Management

Study how travel services are designed and delivered to different customers. Destination knowledge, coordination and service expectations help explain the practical demands of tourism businesses.

  • Tourism Principles and Concepts
  • Culture and Heritage Management
  • Medical & Health Tourism

Make the degree work for your goals

For learners after Class 12 who want a broad business degree before choosing a specialised direction. It can also support an interest in a family business or entrepreneurship.

  • Presentation and business writing
  • Teamwork and problem framing
  • Basic business-data interpretation
  • Planning and customer understanding

Practise by preparing a small business plan, analysing a customer journey or building an operating budget. Look for opportunities to explain your decisions using evidence.

Your learning and assessment experience

Online learning combines self-study materials with scheduled academic activities.

University learner support and academic resources accompany the programme.

Online proctored examinations; follow the university’s assessment instructions and announced schedule.

Where this learning can take you

  • Subject-related entry roles
  • Further study

These are possible areas to explore, rather than promised placements or salaries. Your practical skills, previous experience and any additional professional requirements matter.

YOUR EDUCATION BUDGET

Plan the full commitment.

Talk through tuition, examination charges and instalment or EMI options for your chosen programme. Financing eligibility and provider terms apply.

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From shortlist to application

  1. Choose the exact degree and subject pathway that match your goals.
  2. Match your qualifications to the programme’s entry requirements.
  3. Review the full fee quotation, academic calendar and refund terms.
  4. Use the university’s application process to submit documents and retain your admission confirmation.
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Questions about this choice

What will I study in Bachelor of Business Administration?+

Study the functions of a business together, from people and customers to finance and operations, before choosing a more focused direction.

How should I plan study around work?+

Online learning combines self-study materials with scheduled academic activities. Reserve regular time for independent study and assessments, and compare the academic calendar with your working week.

Does career support guarantee a job?+

No. Use career services to prepare applications, practise interviews and build evidence of your skills. Employers make hiring decisions.

Read the BBA guide ↗

YOUR NEXT STEP, TOGETHER

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